Le Cou
Branding

Le Cou
Retail & E-commerce

Branding & Design
Art Direction
Design for Print, Digital, Packaging, Environmental & Product
Naming & Copy Writing
Illustration

Le Cou — The Neck in French — is a ready-to-wear women’s apparel company, offering an updated interpretation of the dickey (a collared layering piece that gives the impression of a full shirt), and a collection of bows and ties. The collections are designed and produced in the United States.

Le Cou branding incorporates bold, minimalist visuals, and seeks to reflect the attitudes of its audience. Typography and photography work together to define the visual brand; the reduced color palette (navy, petal, and red on occasion) allows the product photography to come forward. Le Cou’s voice is confident, sophisticated and subtly playful.

EA Projects was responsible for all branding, art direction, language, digital & print execution from Le Cou’s founding and launch in 2014, until 2018.

/ Design Detail / The two vertical lines of the logo are a representation of Le Cou (the neck), mirroring the company’s focus, and streamlined approach to style.