Common Love
Exhibition Catalogue, Printed Matter, Exhibition Texts
Exhibition: Common Love, Aesthetics of Becoming
Wallach Art Gallery, Columbia University, New York
Design Direction
Design
Printed matter for the Common Love: Aesthetics of Becoming exhibition visually explore and reflect notions of the Commons and Becoming. In her essay, editor Kaira M. Cabañas references a passage from Michael Hardt and Antonio Negri’s book Commonwealth, which states that “the common permeates equally all spheres of life, referring not only to the earth, the air, the elements, or even plant and animal life but also to the constitutive elements of human society, such as common language, habits, gestures, affects, codes, and so forth.”
/ Design Detail / In printed matter, CMYK (cyan, magenta, yellow, black—four inks used to create the full color spectrum) could be considered the Printing Commons. The linear graphic forms in the catalogue were printed using three of these colors; individual forms were printed using one and two colors—at the intersection, colors are overprinted, becoming other colors. The color at the right edge of each form is repeated at the left edge of the next form. The color at the left becomes the color at the right: the basic elements of the Printing Commons become other colors when combined. Courier, a highly recognizable and available typeface, is used for select text—a nod to the Typographic Commons.
Common Love, Aesthetics of Becoming was published in conjunction with the eponymous exhibition at the The Miriam and Ira D. Wallach Art Gallery. The exhibition featured the work of alumni from the Columbia University Visual Arts Program.
/ Artists in exhibition / Dave Arnold, Ronnie Bass, Guy Ben-Ner, Sean Dack, N. Dash, Marc Handyman, Tim Hyde, Will Kwan, Mads Lynnerup, Yasue Maetake, Gabriel Martinez, Gedi Sibony, Mika Tajima, Christian de Vierte, Rona Yefman / Curators: A.E. Benenson, Kristen Chappa, Donald Johnson-Montenegro, Tomoko Kanamitsu / Texts & Contributors: Kaira M. Cabañas (Ed.), Gregory Amenoff, Robert E. Harrist, Jr., Michael Hardt.
